KEEPING CUSTOMERS FOR LIFE In an age of fierce competition where products and services look increasingly alike, and gaining customers' trust and loyalty is more important than ever, turning one time buyers into life time customers becomes the differentiating factor and a most rewarding and most profitable initiative any organisation will ever undertake. Keeping customers for life is good business!! It grows your business, profitability and makes your customers Happy. Keeping Customers for Life focuses on: ~ Examining the new processes of keeping and retaining customers ~ Explaining the steps involved in attaining ...